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Beth Edwards-173.jpg

 

Consultancy work

 

As well as my online clinic, I am a health writer and brand strategist. Having spent over 6 years working as a food trends expert in the FMCGs space, I’ve got a keen eye for positioning, brand identity and cultural analysis. I’ve helped brands nail their copywriting, digital marketing, innovation pipelines and communications. I enjoy cutting through the noise, to help marketing teams understand the latest science and research and what it can mean for their customers. I am equally excited about workplace wellness and education, and have delivered successful digital workshops for brands including Twinings, Mars, Waitrose, and others.

My unique offer? Evidence-based nutrition advice alongside brand positioning and trends within the wellness world and beyond.

Beth delivers a gut health workshop to the CPD team at Twinings

 Beth has an abundance of knowledge and has worked with us on some fantastic educational workshops. She is able to confidently talk about health trends and nutrition as well as delivering it in a digestible fashion for a corporate audience. I highly recommend working with her!

Twinings, 2022

 How I can help

  • Corporate wellness workshops and presentations to ensure your workforce is healthy, happy and is empowered to support themselves nutritionally

  • Digital and in-person education sessions for marketing, communications, and new product development teams

  • Article-writing to distil complex nutrition into manageable and understanding chunks (usually including analogies and food puns galore. Be warned)

  • Public speaking on a range of expert topics: gut health, autoimmunity, the immune system, type 1 diabetes, nutritional science

  • Trend-spotting to ensure your brand stays on top of the ever-evolving consumer base and ever-developing health territory and landscape